🎯Course Description:

The Magnetic Design Coaching Course is a transformational leadership development experience for small business owners, managers, and team leaders who want to build magnetic, high-performing teams. Based on Joel Smith’s book Magnetic Design and its practical workbook companion, this course blends deep personal growth with proven business strategies to elevate your leadership impact, enhance recruitment, and energize your organizational culture.

Whether you're struggling to retain talent, overwhelmed by team dynamics, or ready to move from managing to leading with purpose, this course provides a clear path forward. You'll learn how to align your leadership style with timeless principles of attraction, responsibility, and legacy—empowering you to lead with clarity and confidence.

💡 What You’ll Learn:

Discover your personal leadership polarity and how it attracts or repels talent.
Identify and overcome internal leadership obstacles that sabotage growth.
Progress through the 4 Stages of Leverage to lead with increasing influence.
Close the leadership gap by mastering both competence and capacity.
Apply 4 powerful mental thought models that shape successful leadership.
Transform your team culture into a thriving environment of trust and empowerment.
Develop a leadership identity that attracts top-tier talent effortlessly.
Build powerful recruitment systems that go beyond traditional hiring methods.
Create win/win alliances that drive collaboration and growth.
Coach your team for performance, engagement, and long-term success.
Redefine wealth through meaningful work and build a lasting leadership legacy.

🧩 Course Features:

Interactive coaching sessions and reflection-based learning
Real-world implementation tools and action plans
Group discussions and peer coaching exercises
Personalized leadership assessments and feedback
Use of the Magnetic Design Workbook to apply insights practically

👥 Ideal For:

Small business owners seeking better team alignment
Franchise leaders aiming to develop consistent high-performance cultures
Managers who want to attract and retain great employees
Leadership coaches and HR professionals supporting talent development

Outcome:

You will walk away with a leadership identity that resonates, a playbook for attracting and empowering talent, and a team culture designed to thrive—so you can step confidently into your next stage of business growth.

Wanna Keep Going?

Most of my Magnetic Design continue with coaching after competing the Magnetic Design Course.

Continue on with:

Team Design and cultural coaching. Dig deeper into strategy, problem solving and accountability.
Identity Design - Becomming more, to do more in order to have more.
Profit Design - Let's dig into your P&Ls and see if we can double or triple your profitability (I guarentee it!)

Looking for Leadership Training without the Coaching?:

We teach a wide number of Leadership

Models such as:

Leadership:

The Upside-down Leadership Triangle
The Pareto Principle (80/20 Rule)
The Expect and Connect Matrix
Parkinsons Law (Laws of Efficiency)
Dunning Krueger Effect - Mt Stupid/Slope of Enlightenment
Identity Design - ME x SEE = BE x DO = HAVE
The Drama Triangle (client favorite)
Carts and Pillars - Prioritizing and Protecting the Most Important Tasks, People and Ideas.
Growth vs. Fixed Mindset in the Leadership
Scarcity vs. Abundant Mindset - Staffing & Recruiting
Personal Agency - Locus of Control (Internal vs. External)
Expectation Alignment - The 4 Expectations, 2 Agreements of Collaborative Relationships
The Art of Workplace Negotiation - Relationships/Trust
Primary Responsibility Areas(PRA) vs. Secondary Resonsibility Areas
Responsibility Flow - Reversing Irresponsibility
Workplace Coaching - 3 Types/ Implementation
Accountability in the Workplace - Systems & Processes
The 5 Languages of Appreciation
5 Things Every Employee Needs from Their Leader
The 5 Levels of Leadership (John C. Maxwell book)
Vertical vs. Horizontal Growth - Growth Triangle
Staffing and Recruiting - Turkeys and Eagles
Problem Solving - Divergence/Convergence
Principles of Preparation - Plan First Produce 2nd
Principles of Production - Systems & Processes
Principles of Efficiency - Time/Priorities Framework
Principles of Execution - Empowerment/Communication
Systematic Creativity - Responsibility/Order/Chaos
3 Types of People - Leading the Wise, Foolish & Evil
Any of the Chapters from Magnetic Design

"You attract people by the qualities you display. You keep them by the qualities you possess."

Magnetic Design
Coaching Program

Building Trust, Attracting Talent, Empowering Leaders

Buillt upon the book
Magnetic Design
by Joel Smith

The Polarities:

Attraction and Repulsion in the Workplace
Explores how leadership mimics magnetism, emphasizing that personal and organizational behaviors either attract or repel talent, trust, and growth. Leaders must understand and direct their polarity to build influence.

The Obstacles:

Three Obstacles to Building a Magnetic Team
Focuses on internal barriers to team development: leaders not going the extra mile, clinging to comfort zones, and lacking skill or confidence. These must be addressed to build an effective workforce.

The Path:

The 4 Stages of Organizational Leverage
Outlines the leadership journey through four stages: from chaos to clarity. Leaders increase impact by developing responsibility, building momentum, and operating with high leverage.

The Gap:

The Law of the Lid & The Leadership Gap
Addresses the mismatch between current leadership ability and what’s needed to succeed. Emphasizes vertical and horizontal growth to close the gap and raise team potential.

The Foundation:

Four Mental Thought Models
Introduces key mindset shifts: from fixed to growth mindset, scarcity to abundance, external to internal locus of control, and extrinsic to intrinsic motivation—foundational for leadership transformation.

The Culture:

Leadership & Empowerment
Redefines leadership using the "Upside-Down Triangle" model, advocating servant leadership. Leaders must empower, support, and build trust to create a resilient and motivated team culture.

The Attraction:

Be the Leadership Magnet
Uses the 80/20 principle and identity design to help leaders become magnets for talent. Discusses how values, vision, and transparency create an appealing employer brand.

The Connection:

Recruiting Inside & Outside the Box
Teaches strategic recruiting through internal empowerment and external networking. Encourages differentiating through values and needs alignment to attract top talent.

The Alliances:

Creating a Win/Win Culture
Uses game theory and trust principles to build alliances. Advocates for mutual benefit, cooperation, and the law of reciprocity to build long-term success.

The Investment:

Workplace Coaching & Opportunity
Positions coaching as a key investment. Outlines three types of workplace coaching and how they empower individuals, clarify vision, and drive results.

The Meaning:

Building Wealth & Meaning
Redefines wealth beyond money: relational, time, and purpose. Encourages business owners to align their mission with deeper meaning for lasting fulfillment.

The Legacy:

Our Wake We Leave Behind
Invites reflection on the impact leaders have. Encourages aligning personal values with vision, facing crises as opportunities, and building a legacy of empowerment and hope.

💼 Course Format & Pricing:

Format:
The Magnetic Design Coaching Course is delivered in a hybrid format to accommodate busy business owners and leaders. The course includes:

Weekly or Biweekly 90-minute live coaching sessions (in-person or virtual)
Interactive workbook exercises and leadership assessments
Optional group discussions and accountability partnerships
Access to bonus video content and resources

Duration: 12 weeks (one module per week, aligned with each chapter of Magnetic Design)

Materials Provided:

Magnetic Design book (digital or print copy)
Full Magnetic Design Workbook (digitalor print copy)
Downloadable leadership training, videos, tools, templates, and recruiting assets
Personal leadership diagnostic report

Pricing: (full course - 12 modules spaced weekly, biweekly or monthly at your desire)

Standard Enrollment: $1599 per participant (1-3)
Includes full course access, live coaching, and all materials
Group Rate (3+ team members): $1297 per participant
Ideal for leadership teams growing together
Private 1-on-1 Coaching or Individualized Leadership Training Add-On: +$500 (Includes 3 personalized coaching calls tailored to your business)

Customized Coaching Packages (Team Individual or Proit Design)

We now offer Tailored Coaching Tracks as a continuation to Magnetic Design for individuals or teams or continued service:
1-on-1 Executive Coaching: $1,997 per month.
(Includes full course + continued private leadership coaching sessions 3 hours per month)
Custom Group Coaching: Starting at $2,400 per month up to 10 individuals.
(Ideal for leadership teams or franchise units; includes facilitation, team assessments, and focused team development strategy)
Additional Group Discounts for 11 or more individuals